The Analysis of Operation Strategy of Chanel in China

This article introduces the basic function of Chanel brand to clarify duty and type products that makes point out industry in which operates. furthermore, this focuses on business operated China with introduction features relevant market operates China. And uses different analysis tools layout position operation environment Chanel, including PEST analysis, describes outside factors may potentially affect strategic making SWOT gives an abstract both inside advantages limitations marketing mix, 4 quadrants. Four problems needs face Chinese will be evaluated from concept suggestions according listed.